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You’re excited to get the word out. Maybe you’ve even lined up some budget for ads or social media. But before you spend a single pound on marketing, pause.","text","paragraph",{"data":47,"content":48,"nodeType":45},{},[49],{"data":50,"marks":51,"value":52,"nodeType":44},{},[],"Early-stage startups often rush into growth tactics like ads, email campaigns, and influencer outreach without first getting the brand basics right. The result? Confused messaging, wasted spend, and campaigns that don’t convert.",{"data":54,"content":55,"nodeType":45},{},[56],{"data":57,"marks":58,"value":59,"nodeType":44},{},[],"Here are the three brand foundations every startup should lock in before chasing leads.",{"data":61,"content":62,"nodeType":69},{},[63],{"data":64,"marks":65,"value":68,"nodeType":44},{},[66],{"type":67},"bold","1. 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